Julissa Medina


SB: For those people that don’t live in NY tell us a little bit about JMedina. Where you’re from, & where did you grow up?

JM: Well I was born and raised in Brooklyn; Sunset Park, Brooklyn to be exact. I played, got in trouble, and developed into the woman you see today in Brooklyn.

SB: Did you ever think you would end up in Broadcasting or on the radio?

JM: This question always makes me smile when im asked, simply because the answer is NO; but now looking back, growing up I always had dudes tell me I had a sexy phone voice so I guess it was destiny either Radio or Phone sex operator for me! Lol I’m joking, I was actually going to school for Physical Therapy when the opportunity presented itself to do radio. I took it on and I’ve never looked back!

SB: So at Hot97 in NY, going from intern to morning show to different time slots to producing shows, is there anything you regret or wished you did differently in the past couple of years?

JM: Hmm, I wouldn’t say ‘regrets’ because I feel things have worked out the way they were meant to work out, but I have thought back to certain situations were I could have been more aggresive to get my point across. I just shrug that off now as being inexperienced then, that’s so not the case now.

SB: Among doing FM radio, indie online radio and Sirius/XM radio which do you prefer and why?

JM: I actually love them all! I will say FM/Terestrial radio is def more personal when it comes to the listener and jock interaction, they build attachments and friendly relationships with the jocks. Although Satellite and Internet can be the same, it’s also very vast. The ‘plus side’ to that is that you can reach a larger more diverse audience.

SB: You’ve done all the different formats, hosted and promoted events, interviewed artists, etc. Are you successful due to your quick tongued bold attitude latina air-persona as “JMedina” or is “Julissa” the same way? Do we actually hear the real you on air?

JM: Lol J.Medina is Julissa and Julissa is J.Medina. No difference. I guess that’s why people relate to me so much, I’m your funny homegirl, crazy cousin, etc. I’m just a chick from Brooklyn working! No flashy lights …

SB: You have a huge fan base from the tri-state airwaves, facebook, and the thousands that follow you on twitter, in a business that for decades was mostly men. How does it make you feel to be an influential latina in NYC?

JM: I can only hope to influence those coming up after me to be strong and hardworking. I’ve had great women before me to influence me to get the job done like Angie Martinez, Wendy Williams, Oprah and even though it’s thought to be a man’s industry, everyone knows that we the women RUN THIS SHIT! šŸ˜‰

SB: NY is very competitive and radio is a very hectic business that’s not like a regular 9-5 job, how do you handle being a mom and juggling your job at the same time?

JM: Well this is totally new to me. My son is only 17 months old so I’ve had to adjust my life around him and I say that, proudly, he is the biggest joy and accomplishment in my life, period! Thankfully I dont work a normal 9-5 (no offense to those that do) so I can pretty much play and move my schedule around accordingly. My biggest challenge has definetly been not being able to pick up and go as I please .. lil man is my BOSS! But I’ve gained a new found respect for all the moms out there working and raising a family it is not easy, but lots of scheduling, planning ahead and help from the fam makes all the difference.

SB: A lot of artists, dj’s, rappers, etc move on to films and acting, would you want to pursue that one day or TV or do you want to just stay in radio?

JM: Right now radio is my passion and will probably always be but if a film or a script came along that interested me, I wouldn’t turn it down. It’s all about growth in ones career so I dont feel a venture like that couldn’t hurt. So Yes its a possibility.

SB: What advice would you give someone who wants to do what you do?

JM: RUNN! No I kidd! I’d tell them what I tell everyone else that asks, be sure this is a career you are passionate about and are willing to give a 100% because anything less is failure! I honesly believe that advice stands true to any one persueing a professional career, you should love what you do and do what you love and give it your all.

SB: Where will JMedina be in 5yrs?

JM: God willing, I’ll still be bringing you that music you love and keeping a smile on your face as you get ready for work,school or the club. 5 years is a long time, you’ll hear about a new venture within this year šŸ˜‰ Keep your ears and EYES open for your girl.

April 2011